Skip to main content

Personalized training needs context, tracking and tools shaped around the coach.That's why Kaizer exists.

How Kaizer got here.

We founded Kaizer in Buenos Aires in 2024 around a shared belief: coaches should keep their judgment, while technology supports the repetitive work around each decision.

The team brings experience across professional sports, artificial intelligence, technology operations and product engineering.

Today Kaizer combines programming, tracking, chat, a client app and AI assistance. It is used by 1200+ trainers across 20+ countries, with 150k+ routines created.

We continue building a platform shaped around trainers: one place to train, track and grow the business while the professional stays in control.

Agustín, Pedro and Octavio

Who builds Kaizer.

Kaizer LLC was founded in 2024 by a team with backgrounds in professional sport, artificial intelligence, technology operations and product engineering.

  1. Agustín Anfosso.

    CEO

    Former professional basketball player. Worked at technology companies such as Scale AI and Invisible Technologies, focused on AI since 2020.

  2. Pedro Guarga.

    COO & HEAD OF AI

    Master's in artificial intelligence. Worked at Invisible Technologies and built the computer-vision model used by supermarkets in Uruguay.

  3. Octavio Serpe.

    CTO

    ITBA engineer. Professor and former Mercado Libre.

The Kaizer team

Where Kaizer is today.

1200+trainers
120k+routines
20+countries

But the industry has a scaling problem.

Real progress comes from training that fits the person doing it—their goals, their body, their schedule, their injuries, their preferences. That's what everyone wants, and it's what most people think they're paying for.

Coaches are forced to choose between quality and time, clients end up on generic templates, and "personalized" starts to mean "slightly edited." Not because coaches don't care, but because the tools haven't caught up with the reality of modern coaching.

We built Kaizer to change that.

Kaizer is an AI training platform that creates routines from goals, preferences, limitations and equipment, then adapts loads from each logged session. The coach reviews the context and keeps the final decision.

Kaizer combines programming, session logs, tracking, chat and a client app. AI uses sets, reps, RIR and estimated 1RM to propose the next adjustments, always under the coach's control.

See why coaches stay with Kaizer.

What we believe.

  1. The coach decides, the AI executes.

    01

    The AI proposes and runs tasks, but every programming decision goes through the trainer. Never the other way around.

  2. Long term over vanity metrics.

    02

    We build for retention and real client progress, not for numbers that look good in a screenshot.

  3. Start with the client's experience.

    03

    If the app your client uses isn't excellent, nothing else matters. So that's where we start.

Backed by top entrepreneurs.

Founders and operators behind some of the companies we admire most.

  • Martín PalomboMartín PalomboCPO & Co-founder · Tiendanube
  • Nicolás LoretiNicolás LoretiCOO · Tiendanube
  • Federico OgueFederico OgueCEO & Co-founder · Buenbit (acq. Nexo)
  • Franchu PardoFranchu PardoCEO · Banco Mariva
  • Mathías CaramuttiMathías CaramuttiCOO & Co-founder · Complif
  • Edwin RagerEdwin RagerCSO & Co-founder · Belo
  • Jorge BaptistaJorge BaptistaCo-founder · Geocom
  • Juan CodagnoneFounder · Flowics (acq. Virtz)

What people say about Kaizer.

In the press and among the trainers already coaching with Kaizer every day.